Susan Friedmann

KYSS Chaos Goodbye:Keep Your Strategies Simple and Gain More Time to Enjoy Your Riches in Niches!

Today, I have important advice just for you. Keep your strategies simple. You've likely heard of simplifying your life. From bookshelves to daytime talk shows, simplicity is a hot topic. When it comes to your business, pairing down and doing less is... Read >

How to Make Your Niche Follow You Anywhere

Is your niche happy with you? Does the media hang on your every word? Will they still love you tomorrow? To build strong, lasting relationships, you must remain front and center. The allure is all in your availability. As an adroit Nichepreneur®, ma... Read >

Six Advantages to Virtual Trade Shows

A virtual trade show is a cross between a webcast meeting and a video game. And it's the next big trend in trade shows. Although a mere 1% of all trade shows are now held online, industry experts expect that by 2015, more than 25% of trade shows will be c... Read >

Social Networking: The Five Biggest Mistakes Nichepreneurs™ Make

Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks, like Ravelry (devoted to th... Read >

Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Tradeshows

"This looks absolutely amazing!" The attendee was smiling, eyes bright, a wide grin. "If this is what I think it is, I'm pretty sure this piece of equipment will solve all of our problems." He turned to the booth staffer, a young woman at her very first ... Read >

Rising Exhibiting Costs Places New Premium on Efficiency

There is good news in the world of tradeshow research: according to a recent study by Exhibit Surveys, an industry research group, a considerable number of new attendees are coming to tradeshows. At the same time, 39 percent of attendees report that thei... Read >

Saving Time and Energy: A 6 Step Process to Adopting New Technology

"You Tube? Best marketing tool EVER!" "If you're in business, you absolutely, positively have to be on MySpace." "All the best marketers have blogs...or podcasts...or streaming video on their websites..." Sound familiar? It seems as if a day d... Read >

The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need

Make no mistake -- you're in a rough spot. Exhibiting is a competitive environment. You're vying for attendee's attention, against companies that are larger, better-funded, with newer exhibits and cooler ideas than you've got. What this means is that ... Read >

How to Avoid Eating Your Words: 10 Essentials for Networking at Tradeshows and Events

Every moment at a tradeshow is important. This includes, of course, all of the time you're on the show floor. Add to that the time you're not actively exhibiting but are on or near the floor -- visiting other exhibits, grabbing a bite to eat, or en route ... Read >

Narrow Your Niche: Six Ways to Define Your Target Audience

One of the most important things any Nichepreneur can do is define their target audience. Ask yourself: Who is my ideal customer? If your answer is "Everyone", you've got some work to do! While it would be nice if every single person in the world wan... Read >

Eight Effortless Exercises to Improve Tradeshow Performance

Tradeshow exhibitors have something in common with the rest of humanity: We'll do what is easy, but avoid what those things we find to be or perceive as difficult. It doesn't really matter what sphere we're talking about: human nature dictates that more o... Read >

After The Show: Self Analysis A Critical Component to Improve Performance

Continual improvement is a goal for many exhibitors. Knowing that tradeshows can play an integral role in a company's marketing campaign, they're committed to doing the best job they can this year -- and a better one next year. To continually improve,... Read >

A Circle of Friends: Nichepreneurs and the Power of Relationships

Even though Nichepreneurs generally operate their businesses all on their own, it's critical to remember that, to quote the old saying, "No man is an island!" I can't tell you how often this has proved true, in my own career and in that of many of my Nich... Read >

Make Life Easier to Enjoy Greater Success

I can't even tell you the number of times I've talked with skilled professionals who can't figure out why their career has stalled. "I don't understand," they say. "I'm working so hard!" Perhaps the answer is that they're working too hard. It's a comm... Read >

Mystery Shoppers Enhance Tradeshow Performance

Everything's perfect. The display is beautiful, your team is well-trained, you've got fantastic giveaway items and the best pre-show promotion you've ever had. This is going to be the absolute best tradeshow ever. Are you sure? You might be the last p... Read >